Ellsworth Kelly is an American painter, sculptor, and printmaker associated with hard-edge painting, Color Field painting and the minimalist school. His works demonstrate unassuming techniques emphasizing simplicity of form and bright colors. Being that this design was being created to promote an Ellsworth Kelly exhibition, the design needed to be informative while still focusing on the art itself. The design was created reflecting the art style and ideals of Kelly himself. A poster, brochure, book, and invitations were created.